AI Insights · Timothy · July 2023
Top 5 Wellness Apps in Portugal Q2 2023
Explore the performance of the top 5 wellness apps on a unified platform in Portugal during Q2 2023, including trends in downloads, revenue, and active users.
In the second quarter of 2023, the top 5 wellness apps in Portugal showed varied trends in downloads, revenue, and active users. Here's a closer look at their performance:
Headspace: Sleep & Meditation experienced a relatively stable quarter. Weekly revenue peaked at about $1.9K during the week of May 1 and saw a low of $1.4K in mid-May. Downloads fluctuated, reaching a high of 516 in early May and maintaining an average around 370-400 for the rest of the quarter. Active users hovered around 5.7K, peaking at 6.3K during the first week of May.
Calm had a notable spike in revenue, peaking at $1.6K during the first week of May. Downloads were highest at the end of March with 1.2K, then saw a decline, stabilizing around 350-600 per week. Active users started strong at 12.6K at the end of March but showed a gradual decline, ending the quarter at 9.3K.
Sleep Cycle - Tracker & Sounds showed consistent growth in both revenue and downloads. Revenue ranged from $537 to $778, peaking at the end of June. Downloads followed a similar upward trend, starting at 469 and peaking at 830 in mid-June. Active users also grew impressively, starting at 12.9K and reaching a high of 18.2K by mid-June.
ShutEye®: Sleep Tracker, Sound had an uneven quarter. Revenue peaked at $788 in mid-April but dropped to a low of $433 in early May. Downloads saw a significant spike to 1.9K in early April but generally ranged between 350-750 for the rest of the quarter. Active users fluctuated, peaking at 2.5K in early April and dropping to below 1K by the end of June.
Insight Timer–Meditate & Sleep maintained a steady performance. Revenue peaked at $794 in mid-June, with downloads remaining stable around 350-480 per week. Active users remained consistent, fluctuating slightly around 5.9K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.